Briefing | A second flight

How Microsoft could supplant Apple as the world’s most valuable firm

It hopes to seize on AI to transform the future of work

A butterfly in the shape of the Microsoft logo emerging from its chrysalis
Image: Ryan Chapman
|REDMOND

For years Microsoft has been trying to coax office workers to write reports, populate spreadsheets and create slide shows using its office software. No longer: now it wants to do the writing and populating for them. At its headquarters in Redmond, a leafy suburb of Seattle, the firm demonstrates its latest wizardry. Beyond the plate-glass windows, snow-capped mountains glisten and pine trees sway. Inside, a small grey rectangle sits at the top of a blank Word document. With a few words of instruction, a chatbot powered by artificial intelligence (AI)—or “Copilot”, as Microsoft calls it—finds a vast file in a computer folder and summarises its contents. Later, it edits its own work and succinctly answers questions about the material. It can perform plenty of other tricks, too: digging out emails on certain topics, drawing up a to-do list based on a meeting and even whipping up a passable PowerPoint presentation about your correspondent.

This is a glimpse into the future of work. The mind-boggling capabilities of “generative” AI look set to transform many desk jobs. It is also a glimpse into the future of Microsoft, which was once the world’s most valuable public company and hopes to reclaim the title by selling the technology that will power the transformation. Through the firm’s investment in OpenAI, the startup behind ChatGPT, a popular AI chatbot, it is able to inject cutting-edge AI into its products.

Explore more

This article appeared in the Briefing section of the print edition under the headline “A second flight”

Living to 120: A special report on how to slow ageing

From the September 30th 2023 edition

Discover stories from this section and more in the list of contents

Explore the edition

More from Briefing

A shift in the media business is changing what it is to be a sports fan

Team loyalty is being replaced by “fluid fandom”

Will Binyamin Netanyahu’s visit to America repair or weaken ties?

He may damage relations with Israel’s indispensable protector


Optimistic plans for post-war Gaza have little basis in reality

Aid, policing, reconstruction—everything is even harder than it sounds


Small investments in nutrition could make the world brainier

Many pregnant women and babies are malnourished—and not just in poor countries

Introducing “Boom!”

A six-part series about the generation that blew up American politics